Thrillers are some of the most popular films today. This genre has something for everyone- there are suspenseful thriller films, action-packed thrillers, and even romantic thrillers. Simply put the target audience for thriller films is those that love a thrill. These are people who get a thrill from the suspense or fear.
The target audience for thriller films includes:
People who love suspense
People who love excitement
People who love the rush of adrenaline
People who love to be scared
People who love films with nail-biting, surprise finishes
Thrillers usually attract diverse age groups however the age group that seems to take the most interest in it are adults, ages 18-49. This demographic positively impacts the genre as shows commonly represent the core audience. Along with this the thriller genre has become more popular as more popular streaming platforms have included this genre in the movie or show lists for example: Netflix has encouraged more people to watch and engage with the thriller genre and watching these on streaming platforms allows the audience to binge watch the show and increase the view count.
With suspense and crime, with conspiracies and revenge, the thriller genre has been keeping audiences on their toes with tension and excitement for years. When it comes to thrillers, many think of Alfred Hitchcock and his movies, like Psycho (1960) and Frenzy (1972), that contain storylines of embezzlement, murder, wrong accusations, and more. Furthermore, the rising number of streaming platforms such has Netflix has given many more people the opportunity to engage with thrillers take an interest to them.
The global thriller film market size was estimated to be USD 18.5 billion in 2023 and is projected to reach approximately USD 32.1 billion by 2032. The figures for the thriller genre illustrate the evolution and positive affect of audience engagement with the thriller genre.
rejected posters/ideas
Analysing 3 thriller series posters
The 3 chosen thriller posters are all very similar especially with the colour palette, Thrillers usually have a strict colour scheme which creates the eerie feeling which thriller movies or series aim for.
‘he’s out there’ - the poster for this movie or series is very basic, a man in a dark forest with a weapon. This is a commonly seen theme in thriller however it can keep some people on the edge of their seats. The poster creates an eerie and creepy feeling with the background as the trees and fog create a feeling of vulnerability and being lost- the man in the middle of the forest creates a sense of danger and awareness. Moreover, the title of this movie/series poster contributes to the poster's creepiness. The use of the sharp font imitates the look of being carved by a sharp object, and the colour red represents blood. Overall, the title and the main image overall creates a sense of urgency and interests' people who like thrillers because they can recognize these details that make up a thriller.
‘no one here but us; - the title for this poster makes the viewer feel isolated and as if they're in danger, the main image is a creepy picture of blurred faces and two people below them making them seem weaker than the other ‘people’. Furthermore, the poster featuring shadows and silhouettes evoke a sense of suspense and their body language conveys the feeling of fear or tension. The colouring enhances the feeling of dark foreboding and draws the viewers' attention with the suspense it creates. I want to use some of the features seen in this poster in my series poster to make it seem ominous and intriguing
‘repeaters’ - the poster for repeaters evokes a sense of confusion especially with distorted editing and the slightly distorted font used for the title. The colouring and lighting also connotates with time. And the placement of the title also contributes to the feeling of disorientation. The colouring consists of mostly darker shades and tones possibly enhancing the characters on the poster and making them stand out.
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